By

The Digital Travel Expert
Digital Transformation for Sustainable Tourism
How can the power of digital transformation be used for sustainable tourism? Tourism is one of the most lucrative industries, yet there is a significant disparity in revenue shares. The reasons for these economic disparities are a result of conscious and unconscious practices by multiple stakeholders. These stakeholders include travelers, governments, businesses, and local communities....
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Effective Travel Branding with an Online Marketing Strategy with a social media influencer
Is there a digital travel culture that should govern social media influencer marketing partnerships? There is a growing debate over whether there should be a digital travel culture that governs social media influencer marketing partnerships. Some argue that there should be guidelines and ethical standards in place to ensure authenticity and transparency in the industry....
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Great Impact of Artificial Intelligence on Travel and Hospitality Businesses
Picture a world where technology adds an extra layer of excitement to your vacations and makes your hotel stays incredibly comfortable. This is the magic of Artificial Intelligence (AI) in the travel and hospitality industry! Just like your smartphone understands your voice and suggests things you might like, AI is like a super-smart friend helping...
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Consider these 12 steps! how to start a business and grow a travel brand
Let’s face the truth: If you want to start a business, you don’t just need skill and capital; building a startup requires more than hard skills, but also a personality that accompanies your small business idea. Starting an online business is fun and, at the same time, challenging.  In some cases, it takes as much...
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10 Best Tips for Digital Marketing Jobs and Travel Businesses
Technology and digital marketing have massively evolved over the last decade, and Internet marketing has completely changed the travel and hospitality sector. This goes from the way that people communicate, discover, consume travel services products, and interact with tourism brands. It has become essential for travel and hospitality brands to adapt and utilize online platforms...
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Comprehensive Guide To Understanding Google Ads in the Travel Business or travel agency
One of the ways you landed on this article is by means of Google Ads. Welcome to our comprehensive guide on building cost-effective Google Ads campaigns for travel companies. Whether you want to increase your travel website traffic or sell more travel packages, you need a strategy. In today’s digital age, Google Ads have become...
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Small Business Branding challenges Trust is the New Currency: 10 Secrets Revealed
Branding is a long worth-taking journey. No brand was built in a single day. It requires time and effort to build a brand that customers will trust. If you run a business or plan to launch one, you must have heard that limited financial capabilities make branding a major challenge. However, there are other common...
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The 7 CS of Digital Marketing for Small Business Success
How to leverage the power of the 7 Cs of digital marketing strategy for your small business success in 2023? In this competitive digital age, if you are a small business owner or a solopreneur just starting your own business, it is important to get the right understanding of the basics of digital marketing and...
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What is the best digital marketing strategy for Local Travel Companies?
What is the best digital marketing strategy a local travel company can utilize to attract direct travelers, increase the ROI, and reduce dependence on OTAs? In today’s era, online marketing strategy has become a powerful tool for businesses across various industries, and the travel sector is no exception. For local travel companies, embracing effective digital...
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Example of Social Media Influencer Marketing Strategy and Luxury Travel
If you are a tour operator or a travel agency professional, you will have realized that Influencer marketing in the travel industry has become increasingly popular in recent years. In this post, we will explore the importance of collaborating with a travel influencer on your social media marketing strategy to get your brand in front...
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