If you are using the same keyword search tools and techniques as your competitors do, chances are you will all have the same results. And your SEO strategy won’t be able to stand out. Presenting unique products and services in front of potential clients is what many businesses do and fight for. SEO is no...Read More

Welcome to our blog post taking you through the different customer journey stages in the travel and hospitality sector. It aims to explain how customers go through various stages when planning and experiencing a trip. We will explore the different touchpoints and emotions that travelers encounter, providing valuable insights for businesses in the travel industry....Read More

If you are reading my article today, it is because the search engines have detected your need through the keywords you typed in the search bar. However, it is worth mentioning that the first research started way before you grabbed your device to do research. You wanted to get information about a certain topic or...Read More

Brand strategy practices serve one goal but involve adopting different channels and actions. Branding seems to be a principle on which both traditional and digital marketing professionals agree. Indeed, branding is an important aspect of any business. What makes a difference is knowing how and when to implement effective strategies to gain a spot in...Read More

If you ever want to hire an SEO but don’t know the due steps to choose the right one, this article is for you. SEO is a cost-effective method to attract new customers for your travel business, hotel, or safari company. However, many travel businesses don’t have an in-house marketing team working on their SEO...Read More

A strategist planner is someone who is skilled in creating and implementing digital strategies for the travel industry. They understand the unique challenges and opportunities in the travel sector and can develop digital marketing strategies that are tailored to the specific needs and goals of travel companies.  A digital strategist planner must be able to...Read More

Your travel business will attract customers because you offer a great product that no competitors offer or because customers trust the business owner.  In other words, tourists will book with your travel agency because they believe in your expertise and industry knowledge.  How will they know and trust your expertise if you don’t do the...Read More

Content creation is not a fun moment for some digital marketers. The truth is that everyone loves content, but not so many of us love creating content. The reason is simple: content marketing isn’t merely posting random ideas and content picked from anywhere. When it comes to business, it is even more challenging. Social media...Read More

How can the power of digital transformation be used for sustainable tourism? Tourism is one of the most lucrative industries, yet there is a significant disparity in revenue shares. The reasons for these economic disparities are a result of conscious and unconscious practices by multiple stakeholders. These stakeholders include travelers, governments, businesses, and local communities....Read More

Is there a digital travel culture that should govern social media influencer marketing partnerships? There is a growing debate over whether there should be a digital travel culture that governs social media influencer marketing partnerships. Some argue that there should be guidelines and ethical standards in place to ensure authenticity and transparency in the industry....Read More