If you ever want to hire an SEO but don’t know the due steps to choose the right one, this article is for you. SEO is a cost-effective method to attract new customers for your travel business, hotel, or safari company. However, many travel businesses don’t have an in-house marketing team working on their SEO...Read More

A strategist planner is someone who is skilled in creating and implementing digital strategies for the travel industry. They understand the unique challenges and opportunities in the travel sector and can develop digital marketing strategies that are tailored to the specific needs and goals of travel companies.  A digital strategist planner must be able to...Read More

Your travel business will attract customers because you offer a great product that no competitors offer or because customers trust the business owner.  In other words, tourists will book with your travel agency because they believe in your expertise and industry knowledge.  How will they know and trust your expertise if you don’t do the...Read More

Content creation is not a fun moment for some digital marketers. The truth is that everyone loves content, but not so many of us love creating content. The reason is simple: content marketing isn’t merely posting random ideas and content picked from anywhere. When it comes to business, it is even more challenging. Social media...Read More

How can the power of digital transformation be used for sustainable tourism? Tourism is one of the most lucrative industries, yet there is a significant disparity in revenue shares. The reasons for these economic disparities are a result of conscious and unconscious practices by multiple stakeholders. These stakeholders include travelers, governments, businesses, and local communities....Read More

Is there a digital travel culture that should govern social media influencer marketing partnerships? There is a growing debate over whether there should be a digital travel culture that governs social media influencer marketing partnerships. Some argue that there should be guidelines and ethical standards in place to ensure authenticity and transparency in the industry....Read More

Picture a world where technology adds an extra layer of excitement to your vacations and makes your hotel stays incredibly comfortable. This is the magic of Artificial Intelligence (AI) in the travel and hospitality industry! Just like your smartphone understands your voice and suggests things you might like, AI is like a super-smart friend helping...Read More

Let’s face the truth: If you want to start a business, you don’t just need skill and capital; building a startup requires more than hard skills, but also a personality that accompanies your small business idea. Starting an online business is fun and, at the same time, challenging.  In some cases, it takes as much...Read More

Technology and digital marketing have massively evolved over the last decade, and Internet marketing has completely changed the travel and hospitality sector. This goes from the way that people communicate, discover, consume travel services products, and interact with tourism brands. It has become essential for travel and hospitality brands to adapt and utilize online platforms...Read More

One of the ways you landed on this article is by means of Google Ads. Welcome to our comprehensive guide on building cost-effective Google Ads campaigns for travel companies. Whether you want to increase your travel website traffic or sell more travel packages, you need a strategy. In today’s digital age, Google Ads have become...Read More