Great social media content for hotels is a perfect blend of visual storytelling and engaging information. It starts with stunning visuals, from high-resolution photos capturing the beauty of the property and its surroundings to creative, well-edited videos that give potential guests a virtual tour. Beyond aesthetics, great content offers value, providing information about amenities, local attractions, promotions, and unique experiences.
Why does Social Media Content Creation for Hotels Matter?
It sparks conversations by posing questions, conducting polls, and encouraging audience participation. For instance, user-generated content, such as guest photos and testimonials, adds authenticity and trust. Timely and relevant posts, such as holiday greetings and local event promotions, demonstrate a hotel’s connection to the community. Ultimately, great social media content for hotels combines aesthetics, information, engagement, and authenticity, resonating with the audience and inspiring them to choose the hotel for their next stay.
Here are 20 easy and effective social media content ideas for hotels:
1. Stunning visuals
Share high-quality photos and videos of your hotel’s exterior, rooms, amenities, and surrounding areas. Visual content is crucial in the hospitality industry. It helps potential guests get a glimpse of what they can expect during their stay. Visual social content is also effective in showcasing the unique features and selling points of a property.
2. Guest Testimonials
Post positive guest reviews, feedback, and testimonials to build trust and showcase the guest experience. Don’t be shy about sharing your great reviews through your social media content; of course, this needs to be in the right context and should not be excessively used in your content.
3. Special Offers and Packages
Highlight promotions, discounts, and special packages for holidays, anniversaries, or other events to entice potential guests. A hotel needs revenue to offer all its great services and pay its employees. If you have a striking offer that your potential guests would fall in love with, push that offer and watch the bookings pour in. Make sure the special details are clear enough to avoid any possible misunderstanding. You should, at all costs, avoid any hidden fee trap. Always prioritize transparency and honesty in your offers.
4. Local Attractions
Showcase nearby attractions, restaurants, and activities, providing recommendations for guests looking to explore the area. Your guests will love you even more if you can provide some information about nearby local attractions. The reason is simple: leisure guests may need to see a bit of the city and spend a few days or hours, not necessarily on touristy activities or high-adrenaline adventures.
5. Behind-the-Scenes
Give a glimpse into the daily operations of your hotel, such as staff preparing rooms, the chef at work, or the housekeeping team in action. Is there any special meal your hotel would proudly feature? Be creative, collect ideas from guests about what they like, and surprise them with a unique dining experience they will never forget. It could also involve showcasing the preparation of a gourmet steak or seafood dish. The hotel can proudly feature an interactive cooking demonstration by a renowned chef. The chef may even share some of their culinary secrets and techniques.
6. User-Generated Content
Share posts from guests who have tagged your hotel in their photos or mentioned you in their posts, with their permission, of course.
Travelers usually share their beautiful photos and videos about places they have been to for social media promotion or individual use. Whatever the reason, this could be a type of content you can tap into.
7. Themed Content
Create content around themes like “World Travel Day” or “Sustainability in Hospitality,” where you share travel tips or nostalgic event hotel photos. Theme-related social media content is a great way to foster community around your hotel. This can engage your audience and build a sense of community. Of course, your hotel business should be authentic and genuinely engaged in those themes.
8. Local Events
Promote local events, festivals, or activities happening near your hotel and suggest that guests attend.
Are there any carnivals in your city? Be involved, and show your guests how prepared you are. Share pictures of your hotel staff participating in the carnival or setting up a booth to showcase your hotel’s involvement. This will not only create excitement among your guests but also demonstrate your commitment to supporting local events and creating memorable experiences for them.
9. Virtual Tours
Provide virtual tours of your hotel, showing off its amenities, rooms, and facilities, to give potential guests a detailed look. This will give them a glimpse of their upcoming stay and help them make an informed decision. Consider incorporating interactive elements such as 360-degree views or videos to enhance the virtual tour experience and make it more engaging for viewers.
10. Food and Beverage
Share mouth-watering images of dishes and drinks from your hotel’s restaurant or bar. Highlight any special menu items. Showcase the culinary delights that await guests, enticing them to indulge in a delectable dining experience. Captivate your audience with visuals that invite them to savor the exquisite flavors and experience a dining journey like no other. Transport their taste buds to a world of gastronomic bliss.
11. Meet the Team
Introduce your staff through short bios or fun Q&A sessions to create a personal connection with guests. It may seem generic, but it’s an effective way to build trust and rapport. Showcasing the expertise and passion of your team will create confidence among your potential guests.
12. Seasonal Decor
Decorate your hotel to match different seasons and holidays and showcase the festive ambiance. Be careful about what you believe in and ensure that it aligns with the overall brand image of your hotel. You should always avoid any compromising decor. Remember that maintaining a consistent brand image is crucial for attracting and retaining customers.
13. Travel Tips
Offer travel advice, such as packing tips, local customs, or must-see attractions in the area. This will help enhance the overall experience for your customers. Your focus doesn’t only need to be on getting rooms booked. Your business should prioritize providing valuable travel information and ensuring a memorable trip for your customers. Your customers will appreciate the extra effort and are more likely to become repeat customers.
14. Historical Tidbits
Share the history of your hotel or any interesting historical facts about the building or location. This will add an extra layer of interest and engagement to their trip. This will add an extra layer of interest and engagement to their trip and make them feel more connected to the hotel.
15. Guest Experiences
Highlight stories or posts from guests who had memorable experiences at your hotel, such as weddings, anniversaries, or surprise proposals. Sharing these experiences can inspire and engage other guests, creating a sense of excitement and anticipation for their stay.
16. Interactive Content
Create polls, quizzes, and contests to engage your audience. For example, you could run a “Caption This” contest with a photo of your hotel. This will not only encourage participation but also generate buzz among the other guests, creating a sense of excitement and anticipation for their stay.
17. Sustainability Efforts
Genuinely showcase your hotel’s eco-friendly initiatives and responsible tourism practices. This could include highlighting your efforts to reduce waste, conserve energy, and support local communities. Sharing this information with your audience will not only demonstrate your commitment to sustainability but also appeal to environmentally conscious travelers who value responsible tourism.
18. Inspirational Quotes
Share travel quotes or inspirational messages that resonate with your target audience. Social media content is a combination of everything connected with your hotel. It should reflect the values and interests of conscious travelers and your business should engage with them effectively.
19. Local Culture
Promote local traditions, customs, or cultural experiences available to guests. Highlight the unique aspects of the destination and encourage guests to immerse themselves in the local culture. This can include showcasing local festivals and traditional cuisine, or opportunities to interact with local artisans and performers.
20. Hotel Anniversary
Celebrate your hotel’s anniversary with a special post, promotions, or a look back at memorable moments. Share stories or testimonials from loyal guests who have been a part of the hotel’s journey throughout the years. Consider also offering exclusive discounts or packages to commemorate the anniversary and encourage guests to celebrate with you.
Hiring a Marketing Agency
Hiring a social media marketing agency can be a strategic move for businesses looking to enhance their online presence and reach a broader audience. These agencies bring expertise, industry insights, and a dedicated team to create and execute effective social media strategies. They can craft compelling content, manage multiple platforms, analyze data, and adapt strategies to meet specific business goals. By outsourcing social media marketing, companies can save time, stay current with evolving trends, and maximize their online impact, ultimately driving brand awareness, engagement, and growth in the digital landscape.
Running your Social Media Content Creation with your in-house marketing team
Running social media marketing with an in-house marketing team allows for greater control and alignment with your brand’s vision. Your team is intimately familiar with your hotel’s unique qualities, enabling them to create content that resonates with your target audience. They can respond promptly to audience needs, maintain a consistent brand voice, and tailor strategies to your specific business goals.
Having a dedicated team on-site will ensure that the social media marketing efforts are closely aligned with your overall marketing and operational strategies.
Frequently Asked Questions About Social Media Content
What is social media for hotels?
Social media for hotels refers to the strategic use of social media platforms, such as Facebook, Instagram, Twitter, and others, by hotels and hospitality businesses to engage with their target audience, showcase their property and services, and drive brand awareness, customer engagement, and bookings. It involves creating and sharing content specific to the hotel’s offerings, including photos, videos, promotions, and updates. Social media for hotels plays a crucial role in connecting with potential guests, addressing inquiries, and fostering a sense of community and loyalty among past and future customers. The goal is to leverage these platforms to enhance the hotel’s online presence, reputation, and customer relationships, ultimately contributing to the hotel’s marketing and business objectives.
Can social media addiction turn into professional social media content creation?
Yes, the addiction can potentially turn into a career in professional social content creation, but it would require a conscious shift in behavior and the development of relevant skills.
What is influencer marketing for hotels?
Influencer marketing for hotels involves collaborating with individuals who have a significant online following to promote a hotel’s services and amenities.
What should hotels look for in potential influencers?
Hotels should consider an influencer’s engagement rate, audience demographics, past collaborations, and authenticity to ensure they are a good fit for their brand.
What should be included in an influencer collaboration agreement or contract?
Collaboration agreements should outline the scope of work, deliverables, compensation, content usage rights, and exclusivity clauses.
What are common compensation models for influencer collaborations?
Compensation can include payment, complimentary stays, amenities, or a combination of these, depending on the influencer’s reach and negotiation.
How should hotels disclose influencer partnerships and sponsored content?
Hotels and influencers should ensure transparency by following relevant disclosure guidelines or laws, such as using hashtags like #ad or #sponsored.
What is the role of influencer marketing in hotel content creation strategy?
Influencer marketing is a valuable component of a hotel’s content creation strategy, providing an external perspective and helping to generate authentic and engaging content that resonates with a wider audience.
What are some common challenges in hotel content creation?
Common challenges include maintaining a consistent posting schedule, creating engaging content, managing multiple social platforms, and adapting to changing algorithms.
How can hotels deal with the issue of content saturation in the hospitality industry?
To stand out in a crowded market, hotels can focus on their unique selling points, storytelling, and niche marketing to differentiate their content.
How can hotels keep up with evolving social platform algorithms that impact content reach?
Staying informed about platform updates, studying insights and analytics, and experimenting with different content formats and posting times can help adapt to changing algorithms.
How can hotels address negative reviews and feedback on social and review websites?
Hotels should respond promptly and professionally to negative feedback, address concerns, and demonstrate a commitment to guest satisfaction. Turning negative reviews into positive resolutions can be a powerful content strategy.
What are the challenges of creating content for multilingual or international audiences?
Hotels should consider translating content, understanding cultural nuances, and tailoring posts to suit the preferences and interests of different audience segments.
What is the role of data and analytics in overcoming content challenges?
Data and analytics can provide insights into audience behavior, content performance, and areas for improvement, helping hotels refine their content strategies.
What are the biggest obstacles in capturing high-quality visual content for hotels?
Challenges may include the need for professional photography equipment, coordinating photo shoots, managing image licensing, and ensuring the property looks its best for photos.
Conclusion
Creating engaging social media content for hotels is essential to attract potential guests and keep your current guests engaged. Great social media content for hotels is a compelling mix of captivating visuals, informative storytelling, and audience engagement. High-quality photos and videos showcase the property, amenities, and local attractions in their best light.
Informative posts offer value, whether it’s sharing insider tips, special offers, or local insights. Engaging content prompts conversations, encourages user-generated content, and creates a sense of community. Timely and relevant posts keep the audience updated and connected, while a consistent brand voice and style tie it all together. Ultimately, great hotel social media content sparks interest, builds trust, and inspires travelers to choose the hotel for their next memorable stay.
