How to Find New Travel Content Ideas: Be a Genius Influencer

Originally published on September 20, 2024 | Last updated on September 20, 2024

If you’re a travel influencer, then you cannot just keep doing the same things or going to the same places (well unless you’re a Disney vlogger maybe) all the time and anticipate that your audience will remain engaged.

As any travel marketing team will tell you, fresh content and unique ideas and perspectives are what modern audiences are after, so you need to find a way to provide them with that. But what if you’re out of ideas? Don’t worry because here are eight ways(+7 bonus tips) to find fresh, quirky, and exciting content ideas that’ll make your followers think you’ve got some secret treasure map of untapped inspiration.

Before we jump into it, blog post ideas for travel creators should aim at building meaningful connections.

1. First Go Where the Tourists Don’t: Learn How to Find New Travel Content Ideas as an Influencer

One of the simplest ways to start boosting your brainpower and creating better travel content is to simply take a step of 50 off the beaten track, Everyone goes to the Colosseum or the Great Wall, and sure, these are things everyone should aim to see in their lifetime, but because everyone does just that there’s already tons of travel content covering the classics. 

You need to find the things that no one else does, whether it’s a delightful centuries-old bakery in the side streets of Florence or that weird museum dedicated entirely to broken relationships (yes, that’s a thing). 

2. Embrace the Art of the Epic Fail but Don’t Fail Your Audience

Let’s be honest, not every travel moment is Instagram-perfect. Sometimes you miss your flight, accidentally insult someone in a foreign language, or lose your luggage. Instead of hiding your travel fails, lean into them. Your audience craves real, and nothing is more real than getting hopelessly lost while trying to find that ‘authentic’ Thai street food stall (that might not even exist). Document the chaos, laugh at yourself, and show your followers the bloopers reel of travel life. Bonus points for epic selfies mid-fail.

3. Collaborate With Fellow Travellers

An easy way to get new ideas for your travel content, and do a good bit of marketing too, is to team up with some of your fellow travelers who are also on the road creating content of their own, Not only will you benefit from more exposure via their audience, and vice versa, but you might even learn a thing or two that you did not already know about the travel influencer industry, and hey, you might even make a lifelong friend or two too!

4. Research Weird Holidays

Sure, everyone’s heard of New Year’s Eve fireworks in Sydney or Oktoberfest in Munich, but did you know that there’s a Tomato Throwing Festival in Spain? Or how about a Cheese Rolling Race in England? (Spoiler: It’s as bonkers as it sounds.)

Research quirky, lesser-known festivals and events in different countries. Trust me, your audience will love watching you get pelted with tomatoes or chase a wheel of cheese down a hill. Plus, it’s guaranteed content that’s way more unique than just another shot of you sipping coffee in a cute café.

5. Look at the Nuts and Bolts

Sure, travel blog topic ideas and social media content where you climb the tallest mountain in an area or go skydiving over the sea might look and seem more captivating at first glance, but you know what? Many viewers are seeking detailed, practical insights into the essential aspects of travel. That constitutes the nuts and bolts of travel. For example, letting them know where they can find the best luggage storage Milan has to offer or how they can maximize their air miles, is always going to bring in an audience.

6. Use Your Audience Insights as a Travel Compass

Feeling a bit aimless? Let your followers steer the ship! Create polls, ask for recommendations, and even let them decide your next destination or challenge. Not only does this generate engagement, but it also takes some of the pressure off your creative block. There is a large room for post ideas for travel bloggers and influencers who not only do the ordinary thing.

Plus, you might discover some absolute hidden gems thanks to your audience’s suggestions. Who knows, maybe your next big adventure will be a random tiny town in Portugal that your follower Becky swears is “THE place for secret beaches.”

7. Make a Local Friend 

Guidebooks? Meh. Travel blog posts? Pfft. If you want the real scoop, you need to buddy up with a local. Whether it’s the barista who makes your morning coffee or the random guy you met at a bus stop, locals know where the true goldmine of travel content lies.

Ask them to take you to their favorite spots, restaurants only locals know, or festivals that never make it into tourist brochures. And hey, if you can’t find a local to help out, there’s always the next best thing—Uber drivers. Those folks are a treasure trove of insider knowledge, and trust me, they love to chat.

8. Follow the Food or Try Something Different

We all have to eat, and most of us enjoy food to some extent, so it is safe to say that food content always has the potential to be a big hit, especially if you are a travel influencer who has the opportunity to taste all kinds of different cuisines from all kinds of different places.

Just try to think outside the box a bit, and instead of going to the same fancy restaurant that all of the travel influencers are going to, maybe eat a meal in a local person’s home or try cooking the local delicacy and asking the people from that place what they think of your efforts. Make it fun.

9. And Finally, Travel to Your Childhood Spots

A really fun way of reigniting your passion for travel influencing, and bringing your audience on a journey with you, is to go back to your childhood. Think about all of the places you used to travel to with your parents when you were younger, and go back to them with fresh, adult eyes. You will be able to get tons of content ideas out of describing your memories of the place, and how things have changed now, and your audience will love seeing you take a trip down memory lane, as they take their very own meander down that very same road too.

BONUS! Here are other additional ways forward to better travel content!

1. Share Personal Lessons Learned Through Most Traveled People

Learning from the most traveled people can transform your mindset and worldview. Experiencing diverse cultures broadens your horizons, helping you develop a more open-minded perspective. Those travel lessons make for valuable travel blog post ideas, offering unique insights into how travel changes you.

As a travel influencer, sharing personal growth and ethical travel storytelling connects deeply with your audience, allowing them to relate. Integrating travel slogans or “Would you rather” travel questions sparks engagement, while POVs in Instagram Travel Videos capture these experiences in real-time, bringing authenticity to social media travel content.

2. Meaningful Travel Trivia Aiming at Educating Your Travel Audience

Educating your travel audience through meaningful travel trivia goes beyond entertainment—it enhances their travel knowledge. Consider using travel quizzes and answers, or even travel riddles, that dive into cultural facts or eco-friendly travel practices.

In these travel niches, influencers can engage followers with trivia that sparks curiosity, allowing you to mix educational content with fun, thought-provoking posts. Travel blog post ideas centered on trivia, especially ethical travel storytelling, encourage your audience to explore destinations responsibly.

This approach elevates social media travel content while positioning you as an informative and mindful travel resource.

3. Deciphering Clichés and Travel Marketing Narratives

Challenging mainstream beliefs about certain destinations can break travel clichés and create fresh content ideas for travel influencers.

For instance, uncovering the real stories behind popular places shatters common misconceptions and offers a deeper understanding of cultural and historical contexts.

Ethical travel storytelling plays a pivotal role here—narratives that promote authentic experiences rather than just tourist attractions.

Craft travel quizzes and answers to engage your audience while encouraging them to rethink their travel perceptions.

The true understanding of POV Meaning in Your Instagram Travel Videos can further humanize these experiences, making social media travel content relatable and eye-opening.

4. Travel Budget Planning Ideas

Planning a budget-friendly trip without compromising comfort is a challenge many travelers face.

Offering travel trip planning ideas focused on smart savings while maintaining well-being can draw interest from first-time travelers and seasoned adventurers alike.

Include travel niche-specific content like minimalist packing and use reviews of essential gear like travel backpacks. Sharing travel slogans or “Would you rather” travel questions can add a fun twist to your blog post ideas.

Incorporate ethical travel storytelling by emphasizing sustainable travel choices that don’t break the bank. These tips help travelers enjoy their journey affordably and responsibly.

5. Travel Tips on Do’s and Don’ts

Sharing personal travel tips on what to do—and what to avoid—makes for evergreen social media travel content.

Highlight the travel mistakes you’ve learned from, turning them into valuable lessons for your audience. Incorporating travel quizzes and answers about common travel missteps can be engaging while educating your followers.

Add a POV Meaning in Instagram Travel Videos to showcase real-time dos and don’ts. By mixing in different travel niches like budget travel or solo trips, you diversify your content and position yourself as a knowledgeable and trustworthy travel influencer.

6. Reviewing Best Travel Gear and Backpacks for Minimalist Traveling

Minimalist travel is a growing trend in travel niches, and reviewing the best travel gear or backpacks taps into this movement. Sharing honest reviews on gear that saves space and weight without sacrificing utility offers practical value to your followers.

As a travel influencer, you can use these reviews as a base for ethical travel storytelling, showing how minimalist packing aligns with sustainable travel. Travel blog post ideas around gear reviews are evergreen, especially when paired with travel riddles or fun “Would you rather” travel questions. These add an interactive layer to your content.

7. Travel Tips for First-Time Travelers

First-time travelers often face challenges that experienced travelers may overlook. Providing tailored travel tips for this audience can address their specific needs and concerns. Incorporate travel blog post ideas such as essential packing lists, safety tips, or how to overcome travel anxiety.

Mix in fun content like travel quizzes and answers or travel slogans to keep it light and engaging. As a travel influencer, your social media travel content can include meaningful POV in Instagram Travel Videos, showing what first-time travel experiences feel like from a personal perspective, making your advice more relatable and reassuring.

Final Thoughts

Becoming a genius travel influencer is all about consistently finding fresh and engaging content ideas that resonate with your audience.

To stand out, you need to explore beyond the obvious—look for untold stories, unique cultural perspectives, and hidden gems in your travel experiences.

Don’t just follow trends; set them by offering value through ethical travel storytelling, exciting travel quizzes, and thought-provoking questions like “Would you rather?”.

Challenge your creativity with new content formats like POV Meaning in Instagram Travel Videos, sharing authentic and personal viewpoints. Mix it up with niche travel blog post ideas, from gear reviews to budget hacks, to keep your content diverse.

Ultimately, being a genius influencer is about staying curious, continuously innovating, and connecting meaningfully with your followers through impactful, authentic content. It’s not just about destinations—it’s about the stories you tell and the inspiration you offer along the way.

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