Proven Guide To Google Reviews for Tour Businesses in 2024

Google Reviews for Tourism Businesses

Last Updated on March 14, 2024 by The Digital Travel Expert

Discover the untapped power of Google reviews for tourism businesses, tour operators, hotels, and how leaving a review shapes the future of travel experiences.

Think of reviews as the digital version of word-of-mouth recommendations or a vote of confidence for tourism businesses. Just like you’d trust a friend’s opinion about a restaurant or a hotel, online reviews give potential customers a glimpse into what they can expect from a tourism business.

If you’re currently planning a summer trip to an exotic destination, you probably have checked a few TripAdvisor or Google reviews. You’re excited, but also a bit nervous because you want everything to go smoothly. Now, when you start researching hotels, tours, or restaurants, what’s one of the first things you look at?

That’s right, reviews! They act as a guide, helping you make informed decisions about where to stay, what to eat, and what activities to try.

Why Tourism Reviews Matter So Much

1. Trustworthiness: When you see a business with lots of positive reviews, it’s like getting a virtual pat on the back from previous customers. It reassures you that others have had good experiences and increases your trust in the business.

2. Insight into Quality: Reviews often provide details about the quality of service, cleanliness, friendliness of staff, and overall experience. This helps you gauge whether the business meets your expectations and standards.

3. Social Proof: Ever heard of the saying “safety in numbers”? Well, it applies here too. If many people are praising a business, it’s likely doing something right. It’s like joining a bandwagon of satisfied customers.

4. Decision-Making: Reviews streamline your decision-making process and the whole travel customer journey process. Instead of blindly choosing a place, you can weigh the opinions of others and make a more informed choice that aligns with your preferences.

Reviews streamline your decision-making process and the whole travel customer journey process

5. Feedback Loop: Reviews also provide valuable feedback to businesses. Whether it’s constructive criticism or glowing praise, businesses can learn from customers’ experiences and improve their offerings.

Now, with the rise of online platforms like TripAdvisor, Yelp, and Google Reviews, sharing opinions about tourism businesses has never been easier.

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It’s like having a global community of travelers sharing their insights and tips.

So, next time you’re planning a trip or looking for a place to stay, don’t forget to check those reviews—they could be the key to unlocking an unforgettable experience!

How does leaving Google reviews impact travel and hotel businesses?

Getting More Reviews Beyond SEO Rankings

Getting more Google reviews for your tour business can significantly impact your tourism SEO ranking and overall online reputation. Here’s how to encourage more reviews and understand their influence on your business’s SEO:

1. Provide Excellent Service: The foundation of getting positive reviews is to ensure your customers have a great experience. From the booking process to the tour itself, focus on delivering exceptional service that exceeds expectations.

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2. Ask for Reviews: Don’t be afraid to ask your satisfied customers to leave a review. You can do this by sending a follow-up email after their tour, including a link to your Google My Business page where they can easily leave a review.

3. Make it Easy: Make the review process as simple as possible for your customers. Provide clear instructions on how to leave a review, and consider creating a direct link to your Google My Business page for easy access.

4. Incentivize Reviews (Ethically): While you can’t offer incentives in exchange for reviews (as per Google’s guidelines), you can encourage customers to leave feedback by highlighting the importance of their input in improving your services for future guests.

5. Engage with Reviews: Respond to all reviews, whether positive or negative, professionally and courteously. This demonstrates your appreciation for feedback and your dedication to ensuring customer satisfaction.

6. Optimize Google My Business: Ensure your Google My Business profile is complete and up-to-date with accurate information, attractive photos, and compelling descriptions. This increases your visibility in local search results, making it easier for customers to find and review your business.

Regarding their influence on SEO ranking, Google reviews play a significant role, especially for businesses associated with destinations like tour companies.

Google Reviews Impact Your SEO

1. Local SEO: Google reviews are a key factor in local SEO rankings. The more positive reviews your business has, the higher it’s likely to rank in local search results when potential customers are looking for tours in your area.

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2. Trust and Credibility: Positive reviews build trust and credibility with both customers and search engines. Google’s algorithms consider reviews as a signal of a business’s reputation and relevance, which can positively impact your overall SEO performance.

3. Keywords and User-generated Content: Reviews often contain valuable keywords and user-generated content related to your tour business and destination. This user-generated content can enhance your SEO by providing additional context and relevance to your business.

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4. Click-Through Rates: Businesses with high review ratings tend to have higher click-through rates (CTRs) in search results, as users are more likely to click on listings with positive reviews. This increased engagement can indirectly improve your SEO rankings over time.

In summary, Google reviews not only influence your tour business’s online reputation but also play a crucial role in its SEO performance, particularly for businesses associated with destinations. By actively encouraging and managing reviews, you can enhance your visibility, credibility, and ultimately, your rankings in search results.

How to Create a Google Reviews Link to Your Tour Business

Listing Your Tourism Business

  1. Google Business Profile:
    • Go to Google My Business website.
    • Sign in or create an account if you don’t have one.
    • Fill out all the required information about your business accurately. Include your business name, address, phone number, website, hours of operation, and a brief description of your services.
    • Verify your business. Google will usually send a postcard with a verification code to the address you provided. Once you receive it, enter the code in your Google My Business account to confirm your business.
  2. Optimize Your Listing:
    • Add appealing photos of your tours, facilities, and any amenities.
    • Keep your business information updated, especially if there are any changes.
    • Encourage customers to leave reviews. Positive reviews can attract more customers.

Creating a Link to Google Reviews

Getting reviews for your tour business on Google can help boost your credibility and attract more customers.

Here’s a simple guide on how to create a Review link:

1. Find Your Business on Google Maps: First off, make sure your tour business is listed on Google Maps. You can do this by searching for your business on Google and ensuring it appears on the map. If it’s not there, you’ll need to create a business listing.

2. Get Your Business ID: Once you’ve found your business on Google Maps, click on it to open up its details. In the URL bar of your browser, you’ll see a long string of characters after “/maps/place/”. This is your business ID.

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3. Create the Link: Now, you’ll need to create the link. Open up a new browser tab or window and paste the following URL:

   https://search.google.com/local/writereview?placeid=[Your_Business_ID]

Replace “[Your_Business_ID]” with the ID you found in step 2. So, your link should look something like this:

   https://search.google.com/local/writereview?placeid=Your_Business_ID

4. Test the Link: Before you start sharing this link with your customers, it’s a good idea to test it out yourself. Paste the link into your browser and make sure it takes you to the review page for your business on Google.

5. Share the Link: Now that you have a working review link for your tour business, you can start sharing it with your customers. You could include it in follow-up emails after a tour, on your website, or even on your business cards.

Remember, the easier you make it for your customers to leave a review, the more likely they are to do it. So, having a direct link like this can help streamline the process. Good luck with collecting those reviews!

FAQs on Google Reviews

How do I leave a Google review for a tour company?

To leave a Google review for a tour company, search for the company’s name on Google, click on their listing, scroll down to the “Reviews” section, and click on “Write a review”; ensure you’re on the correct page by verifying the company’s name, location, and other details match your intended choice.

How do I search Google business reviews for a travel company

To search Google reviews for a travel company, type the company’s name followed by “reviews” in the Google search bar and ensure you’re on the official Google My Business page of the company by checking the URL and verifying the information matches the company you’re looking for.

How do I find someone’s Google review?

You can find someone’s Google review of your tourism business by searching for your business name on Google and then clicking on the “Reviews” tab.

Additional resources

How to rank your local business on Google Maps

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