Whether you want to pitch your travel SEO services to a startup, small business, or well-established tour company, your pitch must be tailored to suit the specific needs and goals of each client.
How do you effectively pitch your SEO company services without rambling in the technical jargon?
Knowing how to communicate with clients clearly and concisely is essential to ensure that they understand the value of your services and how they can benefit their business.
Again, understanding the travel industry specificities is crucial to providing targeted and effective SEO strategies that will help tour companies stand out among their competitors and attract more potential travelers and tourists.
In this article, we will discuss some key strategies for effectively communicating your SEO company services to clients in the travel industry.
1. Tailor your SEO travel services pitch
A personalized approach when pitching your SEO travel services is what your clients expect. Don’t copy and paste the last pitch you sent to a bike-sharing company and expect to have positive feedback or a reply from a travel company. Ecommerce SEO services differ from what a travel agent needs.
The reason is simple. Their business goals and structure differ significantly from other industries, and they need to see how your SEO travel services can specifically benefit their travel business. The travel industry is highly competitive, and companies want to ensure that your SEO expertise aligns with their unique needs and objectives.
By tailoring your pitch to their unique needs and challenges, you demonstrate that you understand their industry and are invested in helping them achieve their goals.
2. Spot the ideal travel business
First of all, you need to identify who needs your SEO company services. Do you want to target travel startups, small travel businesses, or large established travel companies?
Why does this matter?
A start-up and a well-established one have different challenges, goals, and financial resources. The pitch a start-up welcomes isn’t necessarily the same as what a well-established company would be interested in when it comes to securing investments and partnerships.
A large tour business probably already uses SEO services or other forms of travel digital marketing to some extent. They may have a dedicated marketing team or agency that handles their online presence.
On the other hand, small travel businesses and start-ups might be new to digital marketing and require more guidance and support in implementing effective SEO strategies.
Therefore, understanding the target audience is crucial in providing tailored services that align with their specific needs and objectives.
By identifying the ideal travel businesses, you can save your time and theirs. You need travel companies that have the financial capacity to invest in long-term SEO projects. Always remember that SEO travel isn’t a campaign like Social Media or Travel Influencer Marketing but a project. This will allow you to focus your efforts on providing targeted SEO travel strategies that are more likely to yield successful results. This will ultimately benefit both parties involved.
3. Make sure you know the ins and outs of the travel industry
Do you have any experience working with travel companies? does anybody from your SEO team have skills in the travel industry? Understanding the intricacies of the travel industry is crucial for effective SEO strategies.
Familiarize yourself with industry trends, customer preferences, and competitive analysis to tailor your approach accordingly. Having team members with expertise in the travel sector can greatly enhance your ability to create impactful and relevant content that resonates with the target audience.
The travel company expects to work with an SEO agency that understands the ins and outs of the travel industry. This includes knowledge of popular destinations, seasonal trends, and customer booking behaviors.
By partnering with an SEO agency that specializes in the travel industry, the tour company can benefit from your expertise in optimizing website content, improving search engine rankings, and driving targeted traffic to their site.
4. Dig deep into the SERPs to understand more
If you opt to work with already established companies, do the due diligence to analyze your prospects’ online presence and areas where your SEO agency can add value.
This includes conducting a thorough analysis of their current search engine results pages (SERPs) to identify any gaps or opportunities for improvement.
If you are looking for companies that offer space tours, you don’t want to target Virgin Galactic. chances are the company has already dominated the top positions in the SERPs for that specific keyword.
Instead, focus on identifying smaller, niche companies that have yet to establish a strong online presence in this industry. Go for the low-hanging fruit and target those opportunities for better chances of success. Precisely go for websites that appear between 10-30 positions.
By digging deep into the SERPs and analyzing these lesser-known companies, you can uncover untapped opportunities and position your SEO agency as a valuable partner in their growth strategy.
5. Back your Travel SEO Services with verified data
Prove your past results with eloquent case studies: Case studies from past or existing travel companies are crucial in selling your travel SEO strategies. It simply tells your prospect, their goals are achievable. This will demonstrate the effectiveness of your strategies and trust. In marketing, data and facts speak for themselves when building trust and credibility.
While infographics, charts, and statistics can help simplify complex information, it is essential to ensure that the data used is accurate, reliable, and easy to understand for non-techies.
The business owner needs to understand how your SEO agency will boost their travel website’s visibility and rankings in search engine results pages (SERPs) to attract their ideal customers.
Tap into their website performance, traffic, and travel keywords rankings by leveraging SEO audit tools or Google Analytics to collect and analyze the website data.
By providing verified data, you can show the business owners the tangible results they can expect from your services. This will not only build trust but also help them make informed decisions about investing in your SEO strategies.
6. Show how SEO can benefit one of the marketing funnels
SEO can help a travel brand increase its organic search visibility, drive more traffic to its website, and ultimately generate more bookings and conversions.
Don’t speak in general, show them you can tailor your SEO strategies to benefit one of the marketing funnels specific to their travel brand.
For example, by optimizing keywords related to travel destinations and offering informative content about the best places to visit, your travel brand can attract potential customers at the awareness stage of the marketing funnel.
This should be briefly discussed in the first call to demonstrate your understanding of their unique needs and goals. If you pitch your SEO travel services to a marketing director, you shouldn’t worry about using technical marketing terms.
They know how the travel customer journey their customers take and are familiar with SEO concepts. So be sure to demonstrate how your SEO support will make one of the marketing funnels smoother.
By using language that is easy for anyone to understand, you can effectively communicate the benefits of SEO and how it can optimize their marketing efforts.
7. Clearly show business opportunities that can be achieved through effective travel SEO strategies
Missed opportunities is a word usually broadly used when pitching SEO services. your prospects can be missing high-value travel keywords in their content and not properly optimizing their website for search engines. As an SEO strategist, show what travel keywords they can rank for through comprehensive SEO travel keyword research.
Explain to them how thorough keyword research, specific travel keywords, and phrases that are highly relevant to the travel industry with high search volumes can benefit their business. Always use data from SEO audit tools to support your findings and recommendations.
They will trust you because you show them a problem and how you will solve it. This builds credibility and increases their likelihood of choosing your services.
8. Explain the power of travel content and backlinks to their website.
Even if they are not techies, explain how their website can benefit from quality travel content and backlinks. This is important if you plan to create content for their website. they need to understand the importance of everything you will be doing.
They might not know that travel content, such as informative blog posts and destination guides, not only attracts and engages potential customers but also helps improve their website’s visibility in search engine results. Content isn’t only for Travel Social Media Marketing.
Backlinks from reputable travel websites can further enhance their website’s authority and credibility, increasing its chances of ranking higher in search engine rankings.
By incorporating high-quality travel content and building strong backlinks, they can establish themselves as an authoritative source in the travel industry and attract more organic traffic to their website.
9. Talk about ROI but don’t overpromise or exaggerate the potential results.
According to SEO experts, organic search is responsible for 53% of site traffic on average making it a valuable source of potential customers for travel businesses. You must prove that investing in SEO is worthwhile. Potential customers are likely to trust organic results more than paid search results because they perceive organic results as more reliable and trustworthy.
By discussing the potential return on investment (ROI) of SEO efforts, you can demonstrate the value of investing in SEO without making unrealistic promises or exaggerating the potential results. This approach will help establish your SEO agency services as more reliable and trustworthy.
However, it’s important to set realistic expectations and not make exaggerated claims about the potential results. Instead, provide case studies or examples of past successes to demonstrate the effectiveness of your SEO strategies.
10. Check any technical SEO issues and provide recommendations for improvement.
It is a vital approach to include the technical SEO issues you’ve identified and how you can solve them. This can include optimizing website speed, fixing broken links, improving mobile responsiveness, and implementing structured data markup.
Explain how addressing these technical issues will improve the website’s overall user experience and make it easier for search engines to crawl and index its pages.
Why is this important? Your prospects might not be aware of technical SEO issues that impact their website visibility. Educating them about these issues and offering solutions will once again show your SEO Agency’s capability to deliver results.
Highlight the importance of continuous monitoring and optimization to ensure long-term success in the ever-evolving travel industry.
When you pitch your SEO strategies to potential clients, be clear about what an SEO project entails and emphasize the need for ongoing effort and adaptation.
Explain that SEO is not a one-time fix, but a continuous process that requires monitoring, analyzing data, and making necessary adjustments to stay ahead of competitors and changes in search engine algorithms.
By setting realistic expectations and emphasizing the importance of ongoing optimization, you can build trust with clients and increase the chances of long-term success in the competitive travel industry.
Showcase your expertise in local SEO and International Travel SEO
Depending on the target audience, a travel business might be interested in both international travel SEO and local SEO. What is the difference between local SEO and international SEO?
Local SEO services focus on optimizing a website to rank higher in local search results, targeting specific geographic locations. It involves strategies like creating location-specific content, optimizing Google My Business profiles, and obtaining local citations.
On the other hand, international SEO aims to optimize a website for global search visibility, targeting audiences across different countries or regions. It involves tactics like implementing hreflang tags, optimizing language and currency settings, and conducting international keyword research. Both local SEO and international SEO are important for travel businesses depending on their goals.
Key takeaways
Pitching SEO (Search Engine Optimization) services effectively involves demonstrating your SEO expertise and value to potential clients or businesses. Here are the steps to create a compelling pitch for your SEO agency services:
1. Understand Your Client’s Needs:
– Research your potential client’s website and industry to understand their specific needs and challenges.
– Identify their current SEO status, keyword rankings, and areas that need improvement.
2. Tailor Your Pitch:
– Customize your pitch to address the unique needs and goals of the client. Generic pitches are less effective.
– Show that you’ve done your homework and that you understand their business.
3. Highlight the Benefits:
– Clearly explain the benefits of SEO, such as increased website traffic, improved search engine rankings, and potential for higher sales or conversions.
– Use real data or case studies to demonstrate how SEO has benefited similar businesses.
4. Showcase Your Expertise:
– Highlight your experience, knowledge, and past successes in SEO. Mention any relevant certifications or partnerships with reputable SEO tools or platforms.
– Discuss your approach to SEO, including on-page optimization, off-page optimization, keyword research, and content strategies.
5. Provide a Clear Strategy:
– Outline a clear SEO strategy for the client, including the steps you will take to improve their online presence.
– Explain how you will target specific keywords, optimize website content, and build high-quality backlinks.
6. Set Expectations:
– Be transparent about the timeframes and expected outcomes. SEO is a long-term strategy, so clients need to understand that results may not be immediate.
– Discuss key performance indicators (KPIs) to measure the success of your SEO efforts.
7. Prices for SEO services and Packages:
– Offer pricing options and packages that suit the client’s budget and goals. Clearly explain what each package includes.
– Provide a breakdown of your fees, whether it’s a one-time project fee or an ongoing monthly retainer.
8. Testimonials and References:
– Share testimonials from satisfied clients or case studies to build trust and credibility.
– Offer references if the potential client wants to speak with others who have used your services.
9. Address Concerns:
– Be ready to answer questions and address concerns the client may have. This could include concerns about costs, timelines, or ROI.
10. Follow-Up:
– Don’t push for an immediate decision. Allow the client some time to think it over.
– Follow up with a thank-you note and a reminder of your key points.
11. Provide a Proposal:
– If the client is interested, create a formal proposal that outlines the scope of work, timelines, and costs in detail.
12. Continuous Communication:
– Once you’ve secured the client, maintain open and clear communication throughout the SEO campaign.
Remember that successful SEO pitches are not just about promising great results but also about demonstrating your understanding of the client’s unique needs and challenges, as well as the transparency and professionalism with which you conduct your business.
FAQs about Travel SEO
What is an SEO service?
An SEO service refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various techniques such as keyword research, on-page optimization, link building, and content creation to drive organic traffic and enhance online presence.
How much do SEO services typically cost?
There is nothing like affordable SEO services. The cost of an SEO service can vary depending on several factors such as the scope of the project, the competitiveness of the industry, and the specific goals and objectives. It is common for SEO prices to range from a few hundred dollars to several thousand dollars per month.
What are the different SEO solutions?
SEO service solutions refer to a range of techniques and strategies employed to improve a website’s visibility and ranking on search engine results pages (SERPs). These services can include keyword research, on-page optimization, link building, content creation, and technical SEO audits. Additionally, SEO may also encompass local SEO targeting specific geographical areas or international SEO for businesses targeting a global audience.
Can you guarantee the #1 position on Google for my keywords?
Be cautious of providers who promise a specific ranking position. SEO does not come with guarantees of ranking, but a reputable provider can significantly improve your website’s visibility and rankings.
How long does it take to see results with SEO?
SEO is a long-term strategy, and the time it takes to see significant results can vary depending on your website’s current state, the competitiveness of your industry, and the specific tactics employed. It may take several months to a year or more to see substantial improvements.
Can you guarantee the #1 position on Google for my keywords?
Be cautious of providers who promise a specific ranking position. SEO does not come with guarantees of ranking, but a reputable provider can significantly improve your website’s visibility and rankings.
Conclusion
Pitching SEO services to travel companies or any large or small business needs to be clear and easy to understand. Pitching professional SEO services effectively involves showcasing your expertise and value proposition to potential clients.
Begin by thoroughly understanding the client’s specific needs and the current state of their online presence. Tailor your pitch to their unique situation, emphasizing the benefits of SEO, such as increased website traffic and improved search rankings.
Demonstrate your expertise by highlighting your experience and successful track record. Provide a clear SEO strategy, set realistic expectations, and outline pricing options that suit their budget. Offer client testimonials or case studies to build trust and address any concerns they may have. Conclude with a strong call to action, inviting them to discuss how your SEO service can help them achieve their online goals.
