Effective Travel Post Call to Action(50 Unique CTAs Bonus)

Aligning Your Travel Post Call to Action With The Travel Customer Journey Stage

Last Updated on June 21, 2024 by The Digital Travel Expert

If you are a travel content creator, crafting the perfect travel post call to action (CTA) can make all the difference by landing you amazing conversions. Whether you’re sharing an in-depth travel blog post, a dynamic TikTok video, or a stunning Instagram travel reel, the right CTA can engage your audience, drive interactions, and inspire adventures.

Here’s how to customize your travel post CTAs for each platform to achieve maximum impact.

Unlocking the Power of Travel Post Call to Action: Tailored Strategies for Travel Blog Posts, TikTok, and Instagram

Travel Blog Posts: Informative and Engaging CTAs

The Essence of a Travel Post Call to Action for Blogs

Travel blogs thrive on detailed narratives, vivid descriptions, and useful tips. The best CTAs in travel blogs encourage readers to delve deeper, interact with content, or start planning their own trips.

The Essence of a Travel Post Call to Action for Blogs

Examples of Travel Post Call to Action

“Plan Your Own Adventure Here” – Guides readers to start planning their trip based on your experiences.

“Download Our Travel Itinerary” – Offers a practical resource that readers can use for their travel plans.

“Leave a Comment with Your Travel Tips” – Encourages reader interaction and the sharing of personal experiences.

“Subscribe for More Travel Stories” – Aims to build a loyal readership by offering regular content updates.

“Book Your Stay Now” – Directs readers to book accommodations or tours mentioned in the blog.

Unique Example

“Plan Your Own Adventure Here” is a fantastic travel post call to action for blogs, as it directly engages the reader in planning their journey, inspired by your narrative.

Dynamic and Interactive TikTok Travel CTAs

The Essence of a Travel Post Call to Action for TikTok

TikTok is all about short, engaging videos with a high level of interaction. CTAs here need to be snappy, enticing viewers to like, comment, share, or take immediate action.

TikTok Travel Posts: Dynamic and Interactive CTAs

Examples of Travel Post Call to Action

“Follow for More Travel Hacks” – Encourages viewers to stay tuned for future content.

“Double Tap if You Love This Place” – Simple and effective for increasing engagement.

“Comment Your Dream Destination” – Prompts viewers to share their travel aspirations, boosting comments.

“Check the Link in Bio for Full Itinerary” – Directs viewers to additional resources, often leading to your blog or website.

“Join Our Travel Challenge” – Invites viewers to participate in a fun, interactive challenge related to travel.

Unique Example

“Join Our Travel Challenge” is an exciting call to action for TikTok travel stories and reels, engaging your audience in a fun and interactive way, while promoting user-generated content.

Instagram Travel Posts: Visual and Inspirational CTAs

The Essence of a Travel Post Call to Action for Instagram

Instagram is a visual platform where aesthetics rule. CTAs here should complement the stunning images and videos, encouraging likes, shares, and deeper engagement. Let’s look at a few Instagram call to action examples.

The Essence of a Travel Post Call to Action for Instagram

Examples of Travel Post Call to Action

“Swipe Up for More” – Ideal for Instagram travel stories, directing followers to additional content.

“Tag Someone You’d Take Here” – Encourages tagging, increasing post reach.

“Save This Post for Travel Inspiration” – Prompts followers to save your post, useful for future reference.

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“Book Your Adventure Now” – Direct and effective for promoting bookings.

“Share Your Travel Photos with #YourHashtag” – Creates a community around your content, encouraging followers to share their experiences.

Unique Example

“Tag Someone You’d Take Here” serves as a perfect travel post call to action on Instagram. It not only increases engagement but also helps in spreading your Instagram travel content through the network of your followers.

Mastering the Art of Call to Action in Travel Customer Journey Stages

A meaningful call to action (CTA) is a powerful tool in marketing, especially in the travel industry where customer engagement is pivotal at every stage of their journey. This comprehensive guide will walk you through using the best call to action techniques tailored to each phase of the travel customer journey while providing examples of call to action that effectively capture attention and drive conversions.

Mastering the Art of Call to Action in Travel Customer Journey Stages

Understanding the Travel Customer Journey

The travel customer journey can be broken down into several key stages:

  1. Awareness
  2. Consideration
  3. Booking
  4. Experience
  5. Post-Travel

Each stage requires a unique approach to CTAs to guide potential travelers smoothly from one stage to the next.

Stage 1: Awareness

Best Call to Action Techniques

At this stage, your goal is to make potential travelers aware of your brand and offerings. The best call to action here should encourage discovery and curiosity.

Examples of Call to Action

“Explore Destinations” – This CTA invites users to browse various travel destinations, sparking their interest.

“Discover Your Next Adventure” – Tailored to evoke excitement and exploration.

“Learn More” – A simple, yet effective CTA that encourages users to delve deeper into what you offer.

What is an Example of Calls to Action?

“Discover Your Next Adventure” is an excellent idea when you want to write a meaningful call to action in the awareness stage. It captivates the user’s curiosity and prompts them to explore further.

Stage 2: Consideration

Best Call to Action Techniques

During the consideration stage, travelers compare options. CTAs should offer detailed information and persuasive incentives while solving the travel pain points your audience may have.

Best Call to Action Techniques for travel consideration stage

Examples of Call to Action

“View Travel Packages” – Directs users to specific deals, helping them compare options.

“Read Customer Reviews” – Encourages users to see what others have experienced, building trust.

“Check Availability” – Prompts users to see if their preferred travel dates are available.

What is a great Button Call to Action?

“View Travel Packages” serves as a compelling call to action during the consideration phase, guiding potential customers to evaluate your offerings in detail.

Stage 3: Booking

Best Call to Action Techniques

The booking stage is critical as it converts interest into sales. The best call to action here should be clear, urgent, and enticing.

Examples of Call to Action

“Book Now and Save 20%” – Combines urgency with a discount, compelling immediate action.

“Reserve Your Spot” – Creates a sense of urgency and exclusivity.

“Secure Your Booking” – Encourages users to finalize their travel plans.

What is the best Call to Action?

“Book Now and Save 20%” is a powerful call to action example in the travel booking stage. It not only drives urgency but also provides a financial incentive. To replicate this CTA, you need of course to cooperate with your sales team.

Stage 4: Experience

Best Call to Action Techniques

Once travelers are on their journey, CTAs should enhance their experience by providing useful information and promoting additional services.

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Examples of Call to Action

“Find Local Attractions” – Helps travelers explore the destination. This could a clever way to emphasize the unique selling point of a travel destination expressed through a variety of offers.

“Upgrade Your Experience” – Offers enhancements like room upgrades or special tours.

“Contact Support” – Ensures travelers have easy access to assistance.

What is an Example of a CTA?

“Find Local Attractions” is an effective call to action during the experience stage, enriching the traveler’s journey with local insights.

Stage 5: Post-Travel

Best Call to Action Techniques

After the trip, the goal is to maintain a relationship with the traveler and encourage repeat business or referrals. CTAs should focus on feedback, sharing experiences, and future plans.

Post-Travel Stage Call to Action

Examples of Call to Action

“Share Your Story” – Encourages travelers to post reviews or share photos on social media.

“Plan Your Next Trip” – Invites travelers to start planning their next adventure.

“Join Our Loyalty Program” – Promotes repeat business by offering rewards.

What is an Example of a Good Call to Action?

“Share Your Story” is an excellent call to action in the post-travel stage. It engages travelers in sharing their experiences, which can attract new customers and build a community around your brand.

Quick Key CTA Takeaway: Mastering the best call to action techniques for different stages of the travel customer journey is crucial for driving engagement and conversions. From sparking initial interest to fostering long-term loyalty, tailored CTAs can significantly enhance your marketing efforts. By implementing these strategies and using these examples of call to action, you can create a seamless and compelling journey for your customers, ensuring they choose your services time and time again.

Five Marketing Call to Action Examples that Travelers Hate

Travelers can often have negative reactions to certain types of marketing call to action (CTAs) that feel intrusive, misleading, or overly aggressive. Understanding these dislikes can help marketers avoid pitfalls and create more effective strategies.

Five Marketing Call to Action Examples that Travelers Hate

Here are explanations of five marketing CTAs that travelers typically dislike, along with suggestions for improvement:

1. Pop-Up Ads with No Clear Exit Option

Explanation: Travelers find pop-up ads that appear unexpectedly and lack a clear or immediate exit option irritating. These interruptions disturb the flow of user interaction and may be seen as unwelcome.

Suggestion: Instead of pop-ups, use less intrusive methods like banner ads or inline CTAs that blend seamlessly with content. Ensure any pop-ups have a clearly visible close button and are timed appropriately. A call to action button that allows easy exit shows more respect for visitors.

2. Deceptive or Clickbait CTAs

Explanation: CTAs that promise one thing but deliver something entirely different or misleading content are frustrating for travelers. This includes exaggerated claims or misleading headlines.

Suggestion: Be transparent and straightforward in your CTAs. Clearly state what users can expect when they click through, and ensure the landing page delivers on the promise made in the CTA.

3. Excessive Email or Push Notification Opt-Ins

Explanation: Bombarding travelers with multiple opt-ins for emails or push notifications before providing value can feel overwhelming and pushy. This causes your visitors to quit your website.

Suggestion: Provide value first before asking for contact information. Offer a sneak peek of content, a discount, or a downloadable guide in exchange for subscribing. Allow users to opt in at their own pace.

4. Hard-Sell Booking Reminders

Explanation: Constant reminders or countdowns urging immediate booking can create pressure and make travelers feel rushed into a decision. This tactic can come across as aggressive.

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Hard-Sell Booking Reminders
Aren’t Cool

Suggestion: Instead of aggressive reminders, use gentle nudges with personalized recommendations or limited-time offers that provide value and encourage action without pressure.

5. Complicated or Lengthy Form Submissions

Explanation: Long and complicated forms required for booking or accessing content frustrate travelers, especially on mobile devices. This can lead to abandonment and a negative perception of the brand.

Suggestion: Simplify forms to only ask for essential information initially. Use autofill options where possible and break longer forms into multiple steps or pages to reduce perceived complexity.

To sum up: By understanding these dislikes and implementing more traveler-friendly CTAs, marketers can enhance the user experience, build trust, and ultimately improve conversion rates. This approach not only respects travelers’ preferences but also aligns marketing efforts with customer-centric principles for long-term success.

CTA Buttons That Don’t Distract Your Travel Audience

Designing call to action (CTA) buttons for the travel audience involves balancing visibility and functionality without overwhelming or distracting users. Here’s how to create CTAs that enhance rather than disrupt the user experience:

1. Clarity and Simplicity: Make sure the CTA button is clear and concise in its messaging. Use straightforward language that tells users exactly what will happen when they click.

2. Contrast and Visibility: Ensure the CTA button stands out visually from the rest of the page content. Use contrasting colors that complement your brand but also draw attention to the button.

3. Proximity to Relevant Information: Place the CTA button close to the relevant information on the page. Users shouldn’t have to search for the button; it should be easily accessible after they’ve read about the offer or service.

4. Appropriate Size and Shape: The size and shape of the CTA button should be large enough to be easily clickable on both desktop and mobile devices, but not so large that it dominates the entire page.

5. Consistent Design Language: Maintain consistency in design elements such as colors, fonts, and shapes across your website or marketing materials.

6. Minimal Distractions: Avoid adding unnecessary elements around the CTA button that could distract users from completing the action. Keep the surrounding area clean and focused on the button itself.

7. A/B Testing: Experiment with various CTA button designs to discover which resonate most effectively with your travel audience. Use analytics to measure click-through rates and conversions to refine your design.

By following these principles, you can create CTA buttons that effectively guide your travel audience towards taking action while maintaining a seamless and enjoyable user experience.

Bonus: 50 Powerful Short Call-to-Action Examples Travelers Can’t Resist

Here’s a detailed table with 50 powerful short call-to-action examples tailored to different travel stages: Awareness, Consideration, Booking, Experience, and Post-Travel.

Travel StageCall-to-Action Examples
Awareness1. Explore Now
2. Discover Destinations
3. Learn More
4. Find Your Adventure
5. Start Your Journey
6. Get Inspired
7. See the World
8. Uncover Hidden Gems
9. Begin Exploring
10. Dream Big
Consideration11. View Travel Packages
12. Compare Deals
13. Check Availability
14. Read Reviews
15. Plan Your Trip
16. Get a Quote
17. Discover More
18. View Details
19. Watch Video Tours
20. Find Flights
Booking21. Book Now
22. Reserve Your Spot
23. Secure Your Booking
24. Confirm Your Stay
25. Get Tickets
26. Lock in Your Rate
27. Grab Your Seat
28. Check Out
29. Finalize Your Plans
30. Pay & Confirm
Experience31. Explore Nearby
32. Find Local Attractions
33. Upgrade Your Stay
34. Join a Tour
35. Contact Support
36. Share Your Photos
37. Enjoy Local Cuisine
38. Discover Activities
39. Plan Your Day
40. Get Directions
Post-Travel41. Share Your Story
42. Leave a Review
43. Plan Your Next Trip
44. Join Our Loyalty Program
45. Get Travel Updates
46. Refer a Friend
47. Follow Us for More
48. Subscribe for Offers
49. Relive the Moments
50. Give Feedback

Explore Further on CTAs


Crafting the right travel post call to action is key to maximizing engagement and inspiring your audience, regardless of the platform. By tailoring your CTAs to suit travel blog posts, TikTok, and Instagram, you can create compelling content that drives interaction, fosters a sense of community, and ultimately encourages your audience to set off on their own travel adventures.

Remember, the best travel post call to action is one that resonates with your audience and fits seamlessly within the context of your content. Experiment with these examples, find what works best for your brand, and watch your travel content soar to new heights! Don’t just populate CTA with a collection of words like this”free calltoaction templates youre calltoaction templates youre all set free calltoaction templates you’re“that don’t serve the travel needs.

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